TALK DESCRIPTIONS
Dame Meagan Murphy Crawford, MBA

For your programme, your website and your session listing. Ready to paste.
Please send me the listing before you publish it. I write my own and I will
turn it around the same day.

Each talk runs from fifteen minutes to forty-five. Tell me the slot and who is
in the room and I will build it to that length.


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MAGIC SPACE SPRINKLES: WHAT A REAL SPACE COMPANY LOOKS LIKE ON PAPER
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Every space company has a story and the good ones also have a balance sheet.
I hand your audience the short list worth checking before anybody believes a
press release: who has actually paid, what the hardware has done, which
contracts survive a change of administration, and which line on the cap table
decides who gets paid first. Then I run it against companies they have heard
of, and show what the winners had in common years before anybody called them
winners.


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SUBSTANCE IS SEXY: READING THE BALANCE SHEET BEHIND THE SPACE BOOM
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The boom is real. Launch costs have fallen by more than an order of magnitude
in a generation, and this industry now carries businesses that could not have
existed in 2010. What does substance look like on a page, and how fast can you
find it? I walk your audience through the Sprinkle Test, five questions that
separate a company with an engine from a company with a rendering, and run it
live against real data.


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BEYOND VENTURE: THE CAPITAL SPINE THE SPACE INDUSTRY FORGOT TO BUILD
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Venture capital built the first generation of commercial space, and venture
capital cannot build the second. Equity is the most expensive money a founder
will ever take, and an industry full of hard assets and long-term government
contracts should not be financing itself entirely from venture capital. I lay
out the four stages that should follow it and the guidance package that runs
above all of them: credit secured against hardware already on orbit, ground
infrastructure, insurance priced on real loss history, and the data that tells
each one what it is pricing. I built all of them, so your audience gets deal
structures rather than theory.
